Literature Analysis, Literature Review, Thesis, Short Essay
Social Media Influencers Are A More "Organic" Form of Advertising
I crafted a Literature Review on a working thesis supported and explored further in recent or previous research: why are social media influencers are a more "organic" form of advertising. Influencers' effectiveness came down to endorsement attributions, wishful identification, similarity, authenticity, parasocial identification, and electronic Word-of-Mouth. Please, read more if you are inclined.
Social Media Influencers Are A More "Organic" Form of Advertising.pdf
Io Sono L'amore: Notes on female liberation and agency (in Italian)
In my Independent Study for Contemporary Italian Film, I developed (mostly) original analyses, critiques, and insights of female autonomy and social freedom within Italy using Luca Guadagnino's 2009 film "Io Sono L'amore." The film's genre (melodrama) and understanding nonverbal communication were crucial factors in breaking down scenes and their significance. For example, the female characters' changing wardrobe from modest to casual documents their growing independence. Please, read more if you are inclined.
io Sono L'amore: Appunti sulla libertà e l'azione femminile.pdf
Sci-Fi/Fantasy Heroines Versus Capitalism: Close Reading of Catching Fire and Throne of Glass
For my capstone, I performed a close reading on Catching Fire and Throne of Glass to discuss my thesis of how different politics and technology influenced fantasy/dystopian heroines and their decisions. The remarks of Throne of Glass are original, considering there has been no previous research done on this specific topic for the book.
Sci-Fi/Fantasy Heroines Versus Capitalism: Close Reading of Catching Fire and Throne of Glass.pdf
Aquantuo Deliverables and Mockups (Permission for Portfolio Use)
Our PR Writing class's semester-long project was getting real-world PR experience with our client, the Delaware logistics start-up Aquantuo. Aquantuo's efforts are worldwide but have a specific emphasis on African relations, including Ghana, Kenya, and Uganda. Upon initially meeting with the CEO, the company's goal was to boost its brand's social media presence. My team focused specifically on Instagram and TikTok since their majority audience used those most and developed a campaign plan. Individually, I came up with three mock-up deliverables that the company can use at any time: a PR release (with a media list), a video release, and social media posts (for IG and Twitter).
For my Digital Rhetoric class, I directed and edited a shortened, narrative podcast (or Audio Story) on a topic of our choosing. I did mine about mental health in college and relaxation tips. I brought in my chilliest, introspective friend Charlotte to gain her wisdom. Our hour long conversation was shortened into 7 minutes. I used Audacity to edit and this project.
Wing Island is a fantasy short story about wildlife hunter Afi and his home, Wing Island, which has strange animals. His friend Delilah warns him that his dangerous lifestyle cannot be forever, and even he considers giving up his lifestyle, but he simply cannot yet. However, something strange is amidst on his next quest. Can Afi handle it? I started this story in April 2020 and had it professionally workshopped. I submit works using Ralan to gain knowledge about the online zine and magazine publishing industry . Still, I rework this story to this day.
TikTok
Recently, I started up my TikTok profile to give insights my life, creative mind, and to exercise my fictitious PR plans and ideas to my favorite celebrity brands. What dictates my posts are either well-thought out concepts or timeliness. For example, I posted a new PR campaign for Kylie Jenner (Kylie Baby) after her controversial Met Gala look for 2022. Check out my profile here or @andresfabriss